Wilmington MA Real Estate | Jonathan Parker & Sharon Kelley - RE/MAX Encore


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Virtual reality (VR) may not be in every household in the country, but it's becoming more mainstream by the day. And contrary to popular belief, it's not just video game experts who want to get their hands on the latest technology. See how VR can inspire better offers from motivated buyers, leading to a bidding war that ends in your favor

The Case for VR Over Video 

From drone shots to interior tours, there's no doubt that video has proved effective at showcasing the size of the home. However, VR has the edge because it helps people feel as though they're already living in the home. Instead of having to watch other people at Open Houses parade around, the buyers feel as though the home is already theirs. 

VR can also streamline the sale process because buyers can get answers to their questions upfront. Videos have limitations when it comes to showing the scope and details of certain parts of the home, but VR gives buyers the true experience of being there. 

Convenient & Memorable 

Homebuyers are inundated with properties when they're on the hunt. Eventually, one house can start to blend in with the next. Instead of scrolling through countless photos online or attending their fifth Open House of the day, VR gives buyers time to inspect the home without having to leave the comfort of the agent's office.   

Considering this technology is still not widely being used, buyers are virtually guaranteed to remember your home from the rest of the pack. Plus, if your home is attracting interest from outside the state (or even country), VR is the next best thing if they can't attend in-person. If out-of-state buyers are inspired to make the trip, it's almost certainly to make an offer.  

More Than a Tour 

VR technology for luxury homes can do much more than just give the home buyer a tour. Some programs allow the buyer to decorate rooms, allowing them to see how they're preferred color scheme and furniture placement would look.

VR can also show the details of the neighborhood, such as the ratings of the school systems, nearby shopping, etc. Finally, VR can help people calculate their future mortgage and property taxes, so they understand the financial side before making an offer. 

This technology is still largely being used for luxury homes only, though it should be noted that the technology is becoming more widely available (and affordable) with every passing year. It's an effective and fun way to get people interested in your property. 


Selling a home may seem exceedingly difficult, particularly for a first-time property seller. However, if you receive an offer on your residence that falls just short of your initial expectations, you may be able to negotiate with a homebuyer.

How you handle a negotiation with a homebuyer may dictate how quickly you sell your residence.

If you're unwilling to understand a homebuyer's point of view, you risk missing out on an opportunity to get the best results from your home sale.

On the other hand, if you stay calm throughout a home selling negotiation, you may be better equipped to understand a homebuyer's perspective. This may help you find common ground with a homebuyer and ensure you can speed up the home selling cycle.

What does it take to remain calm during a home selling negotiation? Here are three tips to help home sellers maintain their composure throughout a negotiation.

1. Keep Your Emotions in Check

A home selling negotiation can be stressful. But home sellers who manage to keep their emotions in check can boost their chances of a quick home sale.

If you feel stressed during a home selling negotiation, don't hesitate to take a step back and look at the big picture.

Remember, your ultimate goal is to sell your residence. With the lines of communication open, you and a homebuyer can work together to ensure all parties involved in a negotiation are satisfied with the end results.

2. Look at All of the Options at Your Disposal

If a home selling negotiation goes south, there is no need to panic. Instead, consider all of the options at your disposal, and you'll be able to determine how to proceed from here.

For home sellers, it is essential to note that many homebuyers are on the lookout for high-quality residences in cities and towns around the country. Thus, if a negotiation with a homebuyer fails to work out, you can continue to promote your house on the real estate market.

3. Work with a Real Estate Agent

A real estate agent is a must-have for many home sellers, and for good reason. This housing market professional will handle a home selling negotiation and ensure you can seamlessly navigate the entire home selling journey.

Typically, a real estate agent can negotiate with a homebuyer on your behalf. He or she will keep you up to date about any homebuyer requests and offer honest, unbiased home selling suggestions. As a result, you can receive expert home selling guidance and make informed decisions at each stage of a home selling negotiation.

A real estate agent also will respond to your home selling concerns and questions at any time. That way, this housing market professional will make it simple for you to alleviate stress in a high-pressure home selling negotiation.

When it comes to handling a home selling negotiation, there is no need to worry. Take advantage of the aforementioned tips, and you should have no trouble remaining calm, cool and collected during a negotiation with a homebuyer.


If you intend to list your house in the weeks or months to come, it usually pays to assess real estate market data. In fact, there are many reasons why you should conduct housing market data analysis, and these include:

1. You can learn about the ins and outs of the real estate market.

Let's face it – navigating the home selling process can be difficult, regardless of whether you've sold houses in the past or plan to list a home for the first time. Fortunately, housing market data can help you better understand the real estate sector, increasing the likelihood that you'll make informed decisions at each stage of the home selling journey.

Remember, evaluating the prices of available houses in your area, finding out how long these residences have been listed and reviewing other pertinent housing market data can make a world of difference. If you use this information to understand the current state of the real estate market, you can boost your chances of enjoying a fast, profitable home selling experience.

2. You can determine a competitive price for your house.

What you originally paid for your house is unlikely to match your home's current value. Luckily, you can analyze real estate market data to find out how your house stacks up against the competition and price your residence appropriately.

Look at the prices of local residences that are similar to your own – you'll be glad you did. If you study this pricing data closely, you can narrow the price range for your house. Then, you can establish a competitive initial asking price for your house.

3. You can reduce the risk of encountering home selling pitfalls.

Want to avoid setting an initial home asking price that is too high or too low? Or, do you want to ensure that your house is buyer-ready from the moment that you add it to the real estate market? If you evaluate housing market data, you can obtain the insights that you need to avoid potential problems during the home selling journey.

Lastly, if you need extra help as you prepare to sell your house, you may want to hire a real estate agent. This housing market professional can provide you with a wealth of real estate market data and offer expert home selling recommendations. That way, you can optimize the value of all of the housing market data at your disposal.

Let's not forget about the comprehensive assistance that a real estate agent offers as the home selling journey progresses, either. A real estate agent will help you list your house, promote it to the right groups of buyers and negotiate with a buyer's agent on your behalf. And if you ever have home selling concerns or questions, a real estate agent will gladly respond to them.

Take a data-driven approach to selling your house – perform real estate market data analysis, and you can gain the home selling insights that you need to succeed.


The number of showings a seller needs to host varies. In some instances, a buyer may submit an offer to purchase a house following an initial showing. Or, in other cases, a seller may host dozens of showings without receiving any offers to purchase his or her house.

Ultimately, there are lots of things that a seller can do to boost the likelihood that a home showing leads to an offer to purchase his or her residence, such as:

1. Perform Home Upgrades

A faulty light in your kitchen or chipped paint on your bathroom's wall may be problematic. But if you perform home upgrades, you can complete myriad house repairs. Perhaps most important, you can address various home problems before they otherwise slow down the house selling journey.

Oftentimes, it helps to take a room-by-room approach to identify home problems. If you make a list of house issues, you can address these problems over the course of several days or weeks. Then, when your house is ready, you can add it to the real estate market and host showings.

2. Clean Your House

A neat, tidy house is sure to make a great first impression on buyers. If you devote time and resources to clean each room in your house, you could make it easy for buyers to fall in love with your residence.

Of course, if you need help with home cleaning, you can always reach out to professionals for assistance. If you employ home cleaning professionals, you can upgrade your residence's appearance in no time at all.

3. Eliminate Clutter

Antiques, paintings and other decorations may help you transform a house into a home. However, you should remove these items before you host a house showing. Because if assorted personal belongings are scattered across your residence, it may be tough for buyers to envision what life could be like if they purchase your house.

If you have lots of personal belongings, you can rent a storage unit where you can keep these items safe until your residence sells. Or, if you have excess items, you can sell these items or give them to family members or friends.

Lastly, as you get set to list your residence, you may want to hire a real estate agent. This housing market professional will offer tips and recommendations to help you get your residence show-ready.

A real estate agent understands how to promote a residence to the right groups of buyers. He or she will schedule showings on your behalf and provide feedback after buyers view your residence. Plus, if a showing results in an offer to purchase your residence, a real estate agent can offer suggestions about whether to accept, reject or counter this proposal.

If you prepare for a home showing, you could accelerate the house selling journey. Thanks to the aforementioned tips, you can get ready for any showing, as well as make your home an attractive option to buyers.


Believe it or not, a home listing may make or break your ability to sell your residence. If your initial home listing fails to stir up interest from property buyers, there is no need to stress. In fact, there are many quick, easy ways to bolster a house listing.

Now, let's take a look at three tips to help you transform an ordinary home listing into an exceptional one.

1. Include High-Quality Home Images

High-quality images that showcase your home's kitchen, bathrooms and other areas could help you differentiate your residence from other available properties. Perhaps most important, these images may make it easy for property buyers to fall in love with your house – something that could lead to many home showings in the near future.

If you plan to take photographs for a home listing, it is important to clean your residence and remove clutter in advance. That way, you can use images to showcase the true size and beauty of your house.

Also, if you need help with photographing your house, you may want to hire a real estate photographer. This professional can help you capture top-notch images of your home that you can instantly incorporate into your house listing.

2. Provide Accurate Information About Your Home

A home is a major investment, and as such, you should strive to provide buyers with as much information as possible about your residence. By doing so, you can make it simple for a buyer to determine whether your residence is the right choice.

Oftentimes, it helps to include room measurements, information about recent home upgrades and other relevant details about your residence in a property listing. Consider the buyer's perspective, and you may be better equipped than ever before to include home details that could help you differentiate your residence from the competition.

3. Be Honest with Property Buyers

There is no need to stretch the truth in a home listing, and doing so may do more harm than good as you try to sell your house. Instead, be honest, and you can craft an effective house listing that hits the mark with the right groups of buyers.

Lastly, as you search for ways to improve your home listing, you may want to collaborate with a real estate agent. This housing market professional will help you navigate all stages of the property selling journey and ensure you can achieve your desired home selling results.

A real estate agent will learn about you and your home and help you put together an engaging and informative house listing. Then, he or she will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent will help you review this proposal and determine the best course of action.

Eliminate the guesswork associated with preparing an effective home listing and other property selling tasks – hire a real estate agent today, and you can get the help you need to streamline the home selling journey.




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